Successful networkers know that a measure of their success is their ability to help others resolves their problems. In fact, a referral is just that an opportunity to help someone with their need or problem.
But how to achieve that success? You need to let others know you can be the Go-to Guru in any number of small ways. By showing your useful knowledge (contacts) you become their Go-to Guru.
BNI‘s Dr. Ivan Misner often says “A good networker has two ears and one mouth”. I fully believe that listening is the fundamental first step of productive networking; listening to fulfill a need. A need that will preset itself on many occasions is that of travel or relocating. It shouldn’t surprise you that folks would prefer to visit or use services in a new area that come with a referral. Being the Go-to Guru means becoming that trusted resource!
Start by identifying the professionals in your area that you would use yourself, add a few places you enjoy to that list and viola! You are the Go-to Guru
Assignment:
Our assignment today begins with your home town and circle of services. Create a list that you would appreciate receiving when pulling into your local port and draft it into an email template for future use.
An example to use is:
Dear Kenneth,
I hear you’re coming to town for a few weeks. Even though it is business related, I know that when I have an extended business stay there are a few services I need that I can’t pull out of my suit case. Here are a few for you:
▪ Where to shop: Westwood Village has just about everything you need including free 2 hour parking on Broxton Avenue in addition to a fresh farmer’s market on Thursday right at the parking lot entrance.
Drop by UCLA for a walk of the campus or a game at Pauly Pavilion.
▪ Where to get your suits: Yolanda Reyes, Custom Clothier
▪ Where to get copies: Jerry at Printing and More on Wilshire does most of my printing. For quick on-my-way-to-a-meeting-and-I-just-need-one-more-thing printing, Staples is perfect. I have one a block away from my office if you need.
▪ Where to find hotels, flights, car rental: BookingBuddy.com will aggregate the info for you to select from. Easy peasy!
▪ Short term office space: Regus has been wonderful for me. They not only have full service business suites but I can book conference rooms as well. Contact Noah Kovner at 555 555-5555
Of course I have many trusted professionals that I can suggest as well, feel free to contact me for more, including a great Real Estate agent for a more permanent visit.
Best regards,
Cys Bronner
Remember, this is just a suggested template. You could add hair dressers, dry cleaners, things to do, etc. Make your own list and get ready to expand your networking to new heights!
In networking: The more memorable (positive and helpful) you are, the better the results. Questions? Feel free to call BNI Executive Director Cys Bronner 866-889-3466 or email her at Cys.Bronner@BNI4success.com
Her motto: BNI, Making word of mouth marketing work for you.